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If you own a real estate business and are looking for a real estate CRM, congratulations! Your agents will thank you for taking the manual and redundant work off their hands.  Chances are you are not looking for an off-the-shelf CRM that is not customized for a real estate business. So, how do you finalize a real estate CRM in India?

This blog will guide you on how to choose the real estate CRM software that fits your business and enables your teams to give their best. Let’s first get over some basics

What is a Real Estate CRM?
A customer relationship management (CRM) solution is a centralized database to track, manage, and act on customer data. It helps in complete pipeline management from the initial lead capture through to post-sales customer interaction.

Almost all industries use CRM solutions to manage client relationships, streamline communications, and automate business processes. Real estate CRM software is a CRM solution designed specifically for the real estate industry. They come with features and customizations specific to the needs of real estate professionals.

Most real estate CRMs in India provide features like lead management, lead tracking, automated task management with reminders and notifications, listing management, integrated marketing tools, integration with other property management software, property transaction tracking, and data and analytics reports.

Using real estate CRM software with the above-mentioned features allows agents to automate manual and repetitive tasks They can then focus more on providing excellent service and building a rapport with the client. Before understanding how you can use a real estate CRM in India for your business, let’s look at a few benefits.

Benefits of Using a Real Estate CRM

Real estate agents simply do not have the time to manually note down the requirements of each lead and then match them with a suitable property. They are busy enough following up on cold calls and attending open houses to remember the details of each lead.

Using the best real estate CRM will benefit your business in the following ways.

1. Zero Lead Leakage
    

Shifting from spreadsheets to real estate CRM, helps agents address the issue of lead leakage. When leads are manually managed or scattered across different platforms, it's easy for potential clients to slip through the cracks due to human error or oversight. Using real estate CRM software ensures that every lead is captured, tracked, and nurtured through an organized and automated process.

2. Faster Follow-ups
    

Clients expect a minimal wait time for their issue resolution. A real estate CRM software helps in the easy categorization of leads, tracking interactions, and prioritizing follow-ups to ensure effective real estate customer management and seamless conversions.

The best real estate CRMs often come with integrations with various communication channels like email, SMS, and social media, allowing agents to respond to leads through their preferred medium without switching platforms.
 

Read More: CRM Tips for Real Estate Consultants | How Hibroker CRM Empowers Real Estate Agents
 

3. Higher Customer Retention
    

Retaining your customers is equally, if not more, important than acquiring new ones. Using a real estate CRM helps retain more customers by providing personalized and timely interactions, enhancing the overall customer experience.

Real estate agents can track and manage customer interactions, preferences, and transaction history in one centralized system. This enables agents to tailor their communication and marketing efforts to meet the specific needs and interests of each client.
 

4. Increased Efficiency and Productivity
    

The best real estate CRM acts as a centralized and accessible platform for all client information, communications, and transactions. This eliminates the need to switch between multiple systems to track interactions.

The fastest real estate CRMs, like HiBroker, come with automated features that help agents focus more on  high-priority activities like closing deals and nurturing client relationships
 

How to Find the Best Real Estate CRM for Your Business?
 

Follow these tips to ensure you choose the best real estate CRM in India for your business.
 

1. Define Your Business Needs
    

The first step is to define the problems specific to your business. Only then can you find real estate CRM software that addresses these problems.

The real estate CRM you choose will depend on this list of problems. If you want to improve lead management and client communication, choose a real estate CRM with sales and marketing automation rather than one that only focuses on capturing client data from other sources and has no lead nurturing features.

Before making the final decision, consider your business needs in different areas such as contact management, interaction tracking, automated task management, integration with third-party platforms, list management, transaction tracking, document management, and data and analytics. Select a real estate CRM that has the features necessary to meet the above-mentioned business needs.

2. Set Up A Budget
    

Creating a budget to choose the right real estate CRM involves careful consideration of your business needs, potential return on investment, and available pricing models.

After identifying the features you need, prioritize them while setting up a budget. Look into different CRM options and their pricing tiers to understand what fits within your budget while meeting your feature requirements.

While premium CRM systems offer extensive features, there are also free or low-cost alternatives that might meet your needs, especially if you are a smaller agency or just starting out. Decide whether you need a team account or individual accounts for your agents. Team accounts, while appearing more expensive initially, can be cost-effective for larger agencies with many agents.

Beyond the subscription fees, consider additional costs such as setup fees, training, and potential add-ons or upgrades. Ensure that the total cost fits within your budget while providing a good return on investment through improved efficiency and productivity.
 

3. Research and Shortlist
    

Look for real estate CRM software options online and read reviews on platforms like Capterra, G2, and Software Suggest.

You can also ask for recommendations from colleagues in the industry or join real estate forums and social media groups to get insights from other professionals.

Take advantage of free trials offered by many real estate CRMs in India. This allows you to test the software and understand its features, user interface, and overall usability. During the trial, assess the CRM’s user interface. Is it visually appealing and easy to navigate? Check if the navigation and user journey makes sense, ensuring that users can find what they need quickly and efficiently. Determine if the CRM offers customization options to tailor it to your specific workflows and preferences.

Based on your evaluations and team feedback, create a shortlist of the top real estate CRM options that meet your needs and budget. Compare these options side by side, considering factors such as cost, features, user experience, and support quality.
 

4. Check for Integration and Compatibility
    

A CRM compatible with multiple devices and operating systems ensures that your team can access it anytime, anywhere, whether they are in the office, on the road, or meeting with clients. This level of accessibility is crucial for real estate agents who need real-time information to respond to client inquiries and manage transactions efficiently.

Ensure your real estate CRM in India software integrates with other property management platforms like Housing.com, Magicbricks, 99acres.com, and more to streamline your workflow and access a wider pool of listings and leads. Also, check if they have inbuilt marketing features or provide integration with other marketing applications.
 

5. Consider the Implementation Timeline and Support
    

The implementation timeline includes the time needed for setup, data migration, customization, and training your team. A CRM with a lengthy or complex implementation process can lead to extended periods of downtime that negatively impact your business operations and client relations.

A real estate CRM with a shorter and more efficient implementation timeline allows your team to quickly adapt to the new system and start reaping its benefits sooner. If a short implementation time is high on your priority list, go for the fastest real estate CRM in India.

Evaluate the CRM’s customer support. Is support available 24/7? Are there multiple channels for support, such as chat, email, and phone? During the free trial, test the reliability of the software. Is it consistently online and free of downtime?
 

Boost Your Business with the Fastest Real Estate CRM in India
 

A real estate CRM will be there for your agents at every step of the sales process. So, choose one wisely. Follow the tips mentioned in this blog to choose the best real estate CRM in India to meet your business needs. Do your research and take up demos or free trials before finalizing a CRM.

If you need a real estate CRM software that leverages advanced algorithms and intuitive tools to streamline the process of finding and matching properties with client preferences, check out HiBroker today!